The most shocking part for me from the article is there are 2.5 million people living with HIV/AIDS in India and it is the third largest in the world, after South Africa and Nigeria. As the reading says, “Discussion of sex and sexual health has traditionally been a taboo topic in many parts of India – particularly among the traditional and rural communities.” It is a very good point that without the proper knowledge, things get worse. It’s like in China, students don’t learn about sex and protection. Students get raped and pregnant. The more people don’t talk about certain things, the more interested people get. It’s completely the opposite way.
Friday, December 3, 2010
In our discussion of globalization and the media, we learned that people tend to consume media which they already agree with. Like slipping extra vegetables into the spaghetti sauce, educational entertainment introduces new idea into the minds of the consumers; it’s good for them, but may be better received if they don’t know it’s there. But it is equally important to consider the neutrality of the content. If the material is seen as propaganda or against cultural values there may be some push-back from the public. However, if this is taken into consideration, educational content is also a great way to reach rural areas or illiterate people who may not read materials being distributed. In the study of of the Indian drama Jasoos Vijay, it is important to note that not only the way the educational entertainment was delivered (here, via television), but the content as well. Interviewees enjoyed the Indian cultural content and the dramatic format. When people felt a connection with the show, they continued to watch and therefore continued to learn. This is a great example of using media to change an audience perspective.
Albert Bandura's social learning theory came from studying violence in children. This was the first theory to measure "self efficacy", or the extent that an individual feels they have the power to perform a specific behavior. This study on violence was groundbreaking because it was the first time people considered how media can affect behavior, and often for the worse. Later, social learning theory became social cognitive theory which suggests that attitudes and norms can affect behavioral intentions. Social cognitive theory is one of the main theories considered when using entertainment media to educate, as in the field of health communication.
The study of Jasoos Vijay was intended to educate Indians on HIV/AIDS. India has 2.4 million people living with AIDS, and many social norms dictate that HIV/AIDS should not be mentioned in public or spoken about at all.
Jasoos Vijay, a drama series about a detective with HIV, proved effective. This was for a number of reasons, one being that the entertainment aspect attracted viewers and then provided them with simple information. An engaging storyline allowed the viewers to get emotionally involved with the characters who they then began to identify with. Many of the respondents to the study's focus groups said they identified with either the main character or the character of his wife. This show allowed couples to feel like they could openly talk about prevention and protection from HIV/AIDS, which displays a clear change in behavior.
The study shows that not only was behavior affected by watching Jasoos Vijay, attitudes were as well. The majority of the participants in the study said that they believed people affected with HIV/AIDS should be treated as a normal person. This could be groundbreaking in changing the social stigma of HIV/AIDS in India.
The study was a case where "edutainment" was proven effective. However, a knowledge of the culture and cultural norms are essential for making a health communication campaign effective. These communication theories need to make sure to consider the social aspect of a culture and individual, as this heavily weighs a person's perceptions, attitudes and behaviors, especially in more high context cultures.
Thursday, December 2, 2010
The benefit of Public Diplomacy over traditional diplomacy is in its subtle nature. Although many world leaders would love to have the ability to transmit a message and have opinions and beliefs instantly change (the Transmission Model of communication), this simply does not work. Public Diplomacy is more about changing attitudes over time in increments. The most prevalent way that this is done now is through international television and radio broadcasts, such as Voice of America. The method is simple: attract individuals rather than coercing them, through programming that appeals to cultural or societal wants. There will never be a good substitute for original national cultural content on broadcast channels, so programmers should not try to completely push it aside. Coopting values and current interests of a society, while still maintaining some subtle message about the intended goal (even if it is just positive feelings in the content) can ultimately provide a greater payoff than overt messaging. For example, Sesame Street has taken off in South Africa because it tailored the show to the South African audience in all aspects. The ultimate goal of the show, promoting good citizenship, social values, and good life lessons, is intact, while still reflecting the current issues in South Africa.
The US, as a country, has traditionally had a hard time keeping a good relationship with the world at large, partially because it is traditionally bad at subtle forms of diplomacy. The US Government should learn from programs like Sesame Street, if they want to gain true effectiveness and garner global support down the road.
According to Nye, the soft power of a state includes the ability to shape the preferences of the public opinion through attraction, such as using the attractiveness of its culture, political ideals, and policies, rather than through coercion or payments. And, if we take into account –again according to Nye- that Public Diplomacy is supposed to be the long term action of a country communicating on a permanent basis with the purpose of informing and influencing the public opinion targeted abroad, then it is valuable to understand and explore the importance that the resonating capacity of the message has on the receiver, based on the soft power of the sender, and in the tuning and rapport* created by the sender or by the content of the message itself, which could be called “echo back power”.
*This a concept used in the field of Neuro-Linguistic Programming, which explore the relationships between how we think (neuro), how we communicate (linguistic) based in our patterns of behavior, emotion and subjective experience.
Friday, November 26, 2010
Thursday, November 25, 2010
Taking into account the characteristics of this blog and the fact that its goal is to discuss about the paper we read for our classes, I just would like call the attention to the fact that the pragmatic complexity model minimize the importance of the message and the way is elaborated and sent, as well as the sender, in favor of the reality that the listener and/or decoder is very important and “create meanings from messages based on factors like autobiography, history, local context, culture, language/symbol systems, power relations, and immediate personal needs.”
Probably one of the reasons of such a mistake is the wrong assumption that “As several decades of communication research has shown, the message received is the one that really counts.” (page 7). Certainly we will be in disagreement with such statement if we think in people like Marx, Lenin, Hitler, Mao, Luther and their messages. They obtained changes in basis of their ideas and believes and their capacities to transmit them. In other words, in order to be 'well received' the message must be 'well elaborated', meaning -among others- using the 'right' words; establishing the necessary rapport; addressing the 'right' issues; been the 'right' person to address them; directed to 'right' segment of public opinion; using the 'right' language according with receiver (metaphors, rhetoric, etc.); using the right channel of communication; having good enough doses of visual, kinesthetic or auditory language; taking into account the values and believes of the receiver, as well as the uses, custums and traditions; the timing, etc.
Friday, November 19, 2010
Thursday, November 18, 2010
One of the key reasons that these terrorist groups are having so much success with their network approach is that they are not using centralized, formal methods for information dissemination. For example, each organization can create forums on the internet for discussion of techniques, coordination, and recruitment tactics. This makes them very hard to track, and even harder to catch. I should point out that the same techniques that some Chinese citizens use in order to avoid censorship and internet filters could just as easily be used by jihadist internet users attempting to avoid identification by governments searching for clues.
According to Kimmage, though, the primary method of publicity for these groups is actually print media. This encompasses journals and periodicals, as well as fliers and pamphlets. What terrorist groups are taking away from journalistic work, however, is the methodology of attribution and confirmation, which allows for greater credibility when one group claims to have performed a particular attack, or when there are reported injustices by enemies. It is interesting that there is so little discussion of this new kind of networking in either the US government or US Media. I imagine that neither wishes to give publicity or credence to the threat, nor do they want to talk about something that they could not provide definitive or concrete information about; despite studies like Kimmage's, there is little understood about how and where these electronic and print materials are being organized and created. We may never really know, or be able to stop such efforts, either.
Because of the nature of terrorist organizations - that they are not necessarily based in state or centralized power structures - it is unlikely that every single member of Al Qaeda or any other group like it can be found and captured. The decentralization inherent in these groups makes them particularly suited to evading detection and capture, as much in cyberspace and print media as on the battlefield.
Powers and Gilboa describe new public diplomacy as, "a set of communicative activities that are utilized by states and nonstate actors in the international sphere in order to effectively communicate with and persuade any number of foreign audiences." With transnational media organizations like Al-Jazeera, the two elements of effective communication are two-way communications and actor-branding.
The managing director of Al-Jazeera English, Nigel Parsons, has said that Al-Jazeera is "a conduit to greater understanding between different people and different cultures." Al-Jazeera succeeded in branding itself as a "public diplomat in the international sphere," and as a representative of the voice of the Arab world. This gives credibility to Al-Jazeera among Arabs, because they know that their voice is being heard.
The motto of Al-Jazeera, "the opinion and the other opinion," conveys a democratic approach to broadcasting. This in turn provides credibility for an international audience, in that Al-Jazeera represents a large proportion of the opinions of Arabs. However, in the United States, Al-Jazeera is often criticized, despite its democratic approaches to reporting.
Al-Jazeera has been criticized in the United States for showing footage thought to be "inciting violence" and "endagering the lives of American troops" in Iraq. This is because footage not allowed to air or that is deemed appropriate in the US is often not as controversial in the Middle East. While as an American I understand the politics and reasons for not showing explicit violence of the war in the United States, I can understand from a cultural point of view that it would be normal in the Middle East. I would think that since people in the Arab world are exposed to much more violence everyday than the average American, ignoring footage of violence would seem like trying to cover it up. People see it happening everyday. This is a dilema that Al-Jazeera constantly faces, how to walk the thin line between representing the Arab world and pleasing the international world.
As every news station must hold some degree of bias, be it for geographical or political reasons, I think its unreasonable for the United States to expect Al-Jazeera to be completely neutral. After all, they are an Arab news station. I think that using Al-Jazeera has a way to understand and communicate with the world would be extremely beneficial to the United States, as Al-Jazeera is providing, "a bridge to the Arab world." I think it would be impractical in terms of Public Diplomacy not to cross it.
James Glassman, Under Secretary of State for Public Diplomacy and Public Affairs, said Public Diplomacy 2.0, consisting of social media, is an approach, not a technology. He believes this approach can combat terrorism and Al-Qaeda by "creating an environment hostile to extremism and encouraging young people to follow productive paths that lead away from terrorism." He hopes that the interactivity of social media will provide a conversation that will engage, inform, and influence foreign publics.
I think public diplomacy 2.0 will give an outlet to foreign audiences to voice perceptions and values that they share with the American public, but maybe didn't realize. One example of this is a contest the State Department formed with other partners like NBC Universal consisting of video entries with the title "Democracy Is...". Entries were 3 minutes long and a visual representation of what people believe democracy is. Entries can contain many different cultural perceptions and values while all pertaining to the idea democracy. This collection of entries can show others how one idea of "democracy" is shared by many, but perhaps through different means of achieving it.
The State Department also has a Digital Outreach Team who engages conversations with foreign audiences in Arabic, Farsi, and Urdu about U.S. policies. I think it is important for the U.S. government to take this proactive approach in telling foreign publics that we care about what they are thinking, and that we want to understand them better. Conversation can lead to the identification of common value and perceptions, which is the root of achieving soft power.
Wednesday, November 17, 2010
But it was surprising to hear that, in 2005, the Arab news network Al Jazeera was voted the number 5 most influential brand in 2005, beating out even Nokia and Coca-Cola (Powers and Gilboa 57). This is an astounding fact, especially considering the seemingly inescapable The network has portrayed the US conflict in a very unfavorable light, but perhaps they are just trying to present their view of the issue. Some of the issues could be resolved more quickly if both sides are given a chance to speak. The more I read this week about soft power and public diplomacy, the more I felt that much of the criticism, and even some of the decline in popularity for US foreign policy surrounding the war in Iraq, is due to the fact that American policy makers do a great deal of talking, and not as much listening.
I found a very interesting article by the Atlantic with the opinion that, while Al Jazeera has its faults, the station does present a decently unbiased report from a developing part of the world. At first I was surprised and shocked by this admission. But then, as I ready more, I was persuaded by his argument, and could understand his perspective the way some people may defend CNN or Fox News. This in fact goes back to our discussion on the public sphere and the way we are trained to consume the media. He writes:
“Al Jazeera is forgivable for its biases in a way that the BBC or CNN is not. In the case of Al Jazeera, news isn’t so much biased as honestly representative of a middle-of-the-road developing-world viewpoint. Where you stand depends upon where you sit. And if you sit in Doha or Mumbai or Nairobi, the world is going to look starkly different than if you sat in Washington or London, or St. Louis for that matter” (Kaplan).
The difference the perspective from which it is viewed -- are you in the Middle East, or are you in London, or Washington, DC? The article goes on to ask: could the US media, such as Fox News, present the news without an American perspective? The answer is no, since the American culture and expression of power are so deeply ingrained in its communications. In fact Al Jazeera is participating in the new public diplomacy, or as Powers and Gilboa state, “Al Jazeera places its role as a public diplomat in the international sphere at the center of its self-representation and organizational identity”, and in fact even serve as a tied to a “imagined pan-Arab community” (70). So even with all its criticisms, Al Jazeera as a non-state actor plays a major in the international sphere, and like it or not, it is a network that cannot be ignored.
Tuesday, November 16, 2010
It easy to see how relevant the role of Al Jazeera is in the international arena –among others reasons- because is giving space to a certain leaders of opinion; crafting the public sphere and the public opinion; creating currents of opinion; acting and being informed by a particular epistemic Arab frame; and, framing and reframing the ‘news’.
These facts, plus the information that Rupert Murdoch, in partnership with the Saudi billionaire Prince Alwaleed bin Talal, plans to launch a new Arabic television news channel (http://www.guardian.co.uk/media/2010/jul/06/rupert-murdoch-stake-rival-al-jazeera), give us an interesting panorama of the non bloody conflict for the hearts of minds of and Arab citizenry that is taking place between a challenger and an incumbent of the international communication governance structures.
Friday, November 12, 2010
Although the details were muddled in the initial reports, it appears that the Nicaraguan movement was directed towards a small island that was already owned by Nicaragua. The controversy started when the Nicaraguan troops removed a Costa Rican flag (on Costa Rican soil), and then justified their actions by pointing out Google's map of the Rican/Nicaraguan border, which was off by a few miles in Nicaragua's favor. The problem inherent in this situation should be obvious.
The fact that the Nicaraguan military was quoting Google, an international NGO, instead of their own cartographical services, indicates that in this media climate, there is a palpable shift in the balance of power between international media/information services and nation-states. While it is believed that the Nicaraguan commander was purposefully using the Google Map data as an excuse for his actions, the above point still stands; even if the commander was only trying to cover his tracks at the last minute, the fact that he chose Google as his "higher power" is indicative of the power that the corporation and others like it hold in the political world today.
Simon Cottle, in his article "Global Crises in the News" talks at great length about the power of the media regarding framing crises (or in some cases creating them). Sympathetic and emotionally couched reports have the power to shape public opinion, which in turn dictates official response. In the case of the Nicaraguan invasion, however, the relationship between official sources and media sources is turned on its head: rather than governmental sources reacting to the interaction between the public and the media, they tried to immediately take control of the power of the media, bypassing public opinion entirely. Of course, this failed for obvious reasons. Really, though, governments reach out to information NGOs like Google all the time, whether through business deals or data-mining. In many ways, media and information NGOs are better equipped than governmental organizations, in that they are not bound by the same regulations and restrictions inherent in international sovereignty laws.
As the world is becoming more and more globalized and with the communication technology we have today, a lot of issues are becoming globalized. So as global crises. Global crises are highly dependent on global news media. The big earthquake happened in China last year and the more recent earthquake happened in Haiti were local disasters. But through global news media, these became global issues. Money was raised from all over the world to help these areas. With all this money, lives were saved, cities were rebuilt. Global news media played a key role.
Thursday, November 11, 2010
Later Hanson says that this frame also met three conditions that enable political leaders to keep control over the framing of the event. First, the conflict was characterized as a threat to basic cultural values; Second, the lack of debate among the political elite that could have provided a base for a dissenting coverage; and, Third, the nature of the situation itself clearly called for a response.
I guess could be very interesting to know how was done the decision making process in the Bush Administration to link the overthrow of the regimes in Afghanistan and Iraq as part of that “war on terror”. The decision making process probably was the result of a misperception created for ignorance about the muslin world; or perhaps an unmentionably interest; or maybe a mental schema related with the ideology of the people that took part in the decision; even domestic policy could be an alternative explanation. That is a very interesting task for the academics and practioners of diplomacy.
However, is probably just a little more than a mistake if not a calculated and an induced one, in order to misinform and induce to the public opinion to believe so because as Hanson says on his article (126), “Although President Bush himself never explicitly made the connection, mentioning “Saddam Hussein” and “September 11” frequently enough in the same paragraph or sentence helped to make the link.” Agustin Fornell
This policy paper in interesting in that it criticizes the "media exhuberance" of the Jihadist movement, referring to the distribution of audio and video products without official sanction or permission from a producer. The paper recognizes the importance of credibility, citing CNN and ABC as maintining their credibility because "information leaks to such outlets, rather than from them." This seems to be a weakness that the U.S. government can work to exploit when combating Al-Qaeda.
The organization of the media nexus is interesting as well, with a logo identifying the organization or source involved. Further, it was found in this study that the terms "production" and "distribution" may not be concrete, with one organization actually doing the work but crediting another. This itself makes the Jihadist movement difficult to track and know who is doing what. While Kimmage notes that it is not known why this intricate web exists, it seems plausible that it if for that very reason, to create confusion, making it difficult to nail down a source. If this network is thought of as connecting "nodes" or "hubs" and one node or hub is threatened, the network would continue to function. In this case, a plausible argument would be self defense.
Wednesday, November 10, 2010
“The confounding of the war on terrorism and the struggle for the hearts and minds of the Arab and Muslim world encouraged an array of simplistic, hard sell tactics that focused on delivering the message without taking the first important step of listening to the targeted audiences and trying to understand their values and worldviews” (Hanson 118).
Hanson sums up quite well the reasons for the lack of buy-in for the war on terror, reflected in increasingly low ratings for the President. This is not to say the US should have sit back and taken a passive response to the attacks on September 11th. Of course I believe that from a military standpoint, a forceful reaction to the terrorist attacks was absolutely necessary and warranted, but the reaction in the media channels leaves itself open to further critique. The framing of events was very effective with the US population, mainly due to the fact that the political and media interpreted the war as a threat to cultural values, an appeal that spoke to the American people. However, as time went on the focus of the invasion became muddied, and the reasons for the US occupation more and more unclear. If you go back to day one in class, we learned that communication technologies have crossed political boundaries, bringing messages and influences from all the corners of the globe. Failure to take these points of view into consideration is too narrow a lens to view today’s complicated issues, especially in a war as politically delicate as the invasion of Iraq. In addition, the American media spin on the events that did not seem to reflect well on either the people of the Arab world.
Interestingly enough, the article by Powers and el-Nawawy explain in part why this occurs. The hope for international media coverage was to increase a public conversation, and perhaps even homogenize, to an extent, the public sphere. Alas, the reality is more like “sphericules”, or bubbles of culturally similar values around which media channels tend to report in a “impartial, yet [locally] sensitive” manner (Powers and el-Nawawy 268). The media presents these conflicts with a bias towards one culture or another, depending on where they are broadcasting. Thus, going back to the quote by Hanson, it is important to know and understand your audience if you are trying to present an opinion with which they will agree.
Friday, November 5, 2010
Control of information and communication has always been central to power. Powers that be have always sought to have a firm grip on both, but new information and communication technologies offer challenges for rulers and opportunities for the ruled. With the proliferation of information technology, information has become more precious for some but more lethal for others.
However, technology is not the sole determining element in the distribution of power because, as Manuel Castells et al in their article, The Mobile Civil Society: Social Movements, Political Power, and Communication Networks, say that “the usage of technologies is shaped within the social context and political structures of a given society.”
The writers discuss three different cases in which wireless communication, by creating a new form of public space, brought about political changes: in the Philippines, Spain and South Korea. In all the three cases people used wireless communication to voice their discontent with the powers that be and to mobilize protests. In 2007, military chief-cum-president of Pakistan removed the Chief Justice of the country on corruption charges and took private television channels off the air to forestall any protests.
However, the civil society, including lawyers and university students, took to the streets across the country in support of the deposed Chief Justice. In the face of police crackdown civil society activists kept communicating with each other through short messaging (SMS), the Facebook, Twiter and mailing groups to decide about the timing and venue of demonstrations. Internet blogs worked as dynamic newspapers that were updated every hour with pictures taken with cell phone cameras.
This social networking galvanized the people and un-nerved the rulers: the Chief Justice was restored and the president had to step down. But as Castells et al say wireless technology has the ability to speed up communication in both positive and negative ways, cell phones in Pakistan are frequently used by the terrorists like the Taliban to communicate with the mass media. In majority of the cases they threaten journalists and their organizations, forcing them into self-censorship.
In the above-cited cases wireless communication was effective because of its inter-personal and horizontal nature in which both the sender and the receiver were known to each other. But the success of this technology is situational: as Prof. Hayden said the government machinery could infiltrate the wireless network to forestall an anti-government activity. 2003 China and 2004 U.S. are examples where states controlled communication before it could pose any threat.
Authoritarian states use the wireless communication for keeping track of political dissidents and quell anti-government protests. Next time a president fires a chief justice in Pakistan, he/she will take care of this technology before the civil society can use it for mobilizing the people.
On CNN's website, I found an article titled, "Texts, Maps battle Haiti Cholera Outbreak" that bring this issue to light in Haiti. Haiti has recently battled with numerous cholera outbreaks and cannot seem to stop the spread fast enough. In the article, health workers are said to be using communication technologies such as texts and mapping technologies to aid the Haitian people. Local cellular messages are sending text out to the public warning them where the contaminated areas are and sending information on symptoms to look for. "Crowd mapping" groups are volunteering to map out the spread of disease in real time, so people can know where to avoid. A specific site, HeathMap.com, maps locations of clean water (since cholera spreads mostly by infected water and food).
I found the use of this technology to help spread critical information to a people in dire need to be extremely innovative and amazing. I hope these communication technologies will help stop this outbreak in Haiti soon, or at least help control it. I also hope more people will look at this example in Haiti and think about how these communication technologies would be able to help disease/disaster relief around the world.
The article can be found here-http://www.cnn.com/2010/TECH/innovation/10/29/haiti.cholera.tech/index.html?iref=allsearch
Thursday, November 4, 2010
In my opinion then, it is impossible for China to stop the flow of foreign information. Hackers will always find a way through the firewall, even as it improves on a daily basis. China's greatest adversary in the battle of information is not Soft Power directed by a foreign state, but by individual cultural agents of the world.
I tried to find some public opinion about this whole ordeal, and while I wasn’t expecting anyone to flat out ran into this very interesting article on microblogging in China. (Read it here on the Economist). While Twitter is blocked to all but the most tech savvy, bloggers do have the option to use Fanfou, a weibo service currently in beta and under the eye of the government censors. But that is not keeping people from letting their thoughts be known. In fact, “Last August China Youth News, a newspaper run by the ruling party’s Communist Youth League, reported that in a nationwide survey more than 45% of people under 40 said they were frequent weibo users. More than 94% said that weibo had changed their lives.” However, the government also uses the program for its own promotions, and all other writers are still cautious about what they post. But there is certainly the slow shift which challenges the state, and for both political and economic reasons, this is not a change to be ignored.
Tuesday, November 2, 2010
Speaking about the impact at the level of the individual the authors argue that “Some individuals may develop new competencies through their exposure to or participation in new media, allowing them to participate more readily or effectively in real world politics or to process information differently…Alternatively, new media could make citizens more passive, by leading them to confuse online rhetoric with substantial political action , diverting their attention away from productive activities.”(p. 9)
I believe that the issue confronting the “new media” dilemma of the individual’s participation versus his/hers passivity should be well understood in order to identify, in a scientific way, how to pull the trigger that leads to action as a result of a given information. Before offering any opinion about this issue, it is important to recognize that prior to new media and with new media –at least in a democratic country- is after each one to participate in the dialectic process within the public sphere should take place , so as to be able to craft into the public’s opinion and achieve social change.
Maybe one of the triggers that lead to the action of individuals and inspires or “obligates” them to take part in a given process is the perception that their ideas and interests are challenged in a certain way. As a result they chose to act or not, according to those ideas and interest, and depending of their subjective evaluation of the cost/benefits and the perceived chance of success based in a particular criteria of the law of probability.
Saturday, October 30, 2010
Friday, October 29, 2010
The situation with Google Earth and India in particular was extremely interesting to me. The Indian government seemed like a fish out of water, completely at a loss of how to get Google to do anything they wanted. As for Google, they didn't need to compromise, it was no matter of diplomatic relations for them. They were a business, and they had an agenda. The Google spokesperson again reiterated their position that the information provided by these satellites was in the public interest and the information could also be obtained elsewhere, if not from Google Earth.
What also surprised me in this article was the silence of the American government. It seemed as if the American government had no objection to any images of American government buildings. But if they had, what legal action could they take against Google, an American company? This issue of new media challenging the sovereignty of nation-states will not go away as more and more global technologies come to exist.
Thursday, October 28, 2010
If Noopolitik is the study of network nodes, shared interests, soft power, and the collective mind, then this rally is an embodiment of that, despite its status as a "for entertainment" event first. The rally was, of course, originally advertised on the Daily Show and Colbert Report, but it spread immediately and exponentially through Facebook, Twitter, email, web ads, a variety of television ads, and word of mouth. People who have never met before are coordinating carpools and meet-ups, all out of a feeling of shared interest. While the rally is likely to be overwhelmingly attended by American Citizens (and it is framed for Americans with Voting Fatigue), there are certainly no admission fees or attendance restrictions that would prevent foreigners from attending if they too were swept up in the spirit.
There is no traditional nationalist impulse behind the rally's popularity. Instead, it's a general response to the traditional political system, which is viewed with skepticism and apathy. The Rally to Restore Sanity is a nationally recognized unifying event that will bolster a certain view of what "Patriotism" and "America" really are, and it will do this without Political motivations, government involvement or organization, or divisive politics. Stewart and Colbert have managed to capture the hearts and minds of the nation by allowing the message to spread organically, rather than targeted marketing or viral ads. US policy makers could learn a lot from this rally's model for spreading its message; understanding the mind and methods of your audience works far better than overt declarations and diplomacy.
On a related note, I did a quick search for Google Earth on Google News, and was interested to see that China has released its own version of the mapping service. (You can read the article here). This goes along well with our group report, which we will discuss in class on November 2, as much of my research focused on China continuing to exercise its state sovereignty while still participating in the global flow of ideas. Even with this new program we can see how China’s behavior still reflects what Arquilla and Ronfelt define as realpolitik, or power leveraged for the state. For example, many of their maps cannot be viewed at high resolution due to state secrecy. But these influences culture and also suggest the spread of China’s soft power. This subtle control of information and media has also become an influence on international politics. It will be interesting to see how a new strategy of control will develop so states can retain their power as a state over emerging technologies, or if high-tech firms such as Google will continue to challenge information sovereignty.
Monday, October 25, 2010
Beyond the discussion if with globalization the nation state will diminish his capacities or will disappear it important to realize that in the international arena there are more actors like Google, an globalized new public sphere and public opinion, which play a role at the local level but articulated itself at the international level too. Then, the challenge for the nation-states I not just about relating with actors like Google but with actors like public sphere and public opinion too, locally present but at the same time, in a given issues, with presence and relevance in the international arena.
Saturday, October 23, 2010
Friday, October 22, 2010
Networks, in the social sense, are studied to understand communication flows in terms of relationships. As we saw in the Amelia Arsenault article, networks can be formal and informal, and can exist between both organizations/businesses and people. Arsenault describes the three theories of networks as being Actor Network Theory (ANT), The Network Society, and Network Analysis. These theories do not disregard the technological network by any means, but have different interpretations of how technology interacts with social networks.
The interesting aspect of ANT is that it does not separate the individual from the technology he/she uses. This means that a person functions with their computer, for example, to influence the network. This theory therefore seems to attribute everything to a network, as any tool one uses, albeit technology, is significant.
The network society acknowledges that we have always had a network society, but now networks are used to define meaning. Technology therefore, aides the communication of networks. I think this theory is practical and describes the technology age we live in today.
Furthermore, The article of Grewall's lecture argues that networks have been a driving force behind globalization. Networks can include and exclude people, and this can be see in the context of globalization. For example, Grewall uses the example of English as the standard in business. This has resulted in English as the "global language." Those that can speak English can participate in international business while arguably those who cannot are left out. While this may seem like common sense, its interesting to discuss if English will STAY the dominate language. Clearly networks propel this "standard" that has been made, but would it continue without the networks? Grewell mentions this in his article, when he talks about the fact that non-English speakers now teach English to other non-English speakers. In theory, this pattern could continue without networks requiring English to be spoken. Interesting food for thought.
Last class, we discussed David Grewal's answers on Network Power. I'd like to put his example that languages are learned because of extrinsic value to the test. Recently, China backpedaled on a piece of legislation that would mandate that Mandarin Chinese would be the official and sole language of instruction throughout all Chinese universities. The legislation was retracted due to a great outcry from Tibetan students.
The students' main concern was their self-proclaimed right to Freedom of Language. These protests are also coming on the heels of a Bilingual Education program that has been in effect in minority regions in China for years now. Chinese officials are clearly sensitive to public sentiment, and certainly do not want to risk widespread protests or civil disobedience, or else they would not have stated that they would not enact the Sole Language program in areas where "conditions are not ripe."
Grewal asserts that standards, which are of course important for network efficiency, are chosen for their extrinsic values rather than their intrinsic values. His major example of this is language, specifically how English has become the international language of choice for business because of the strength of the US economy and the reach of US businesses. This sort of reasoning could be applied to a smaller scale. Chinese would be an excellent language to study in any of the countries around China, and it would certainly make practical sense to gain a good grasp of the Chinese language to gain practical contacts in the local business world. But the Tibetan students are resistant to the Sole Language program. Does this mean that they are opposed to entering into the Chinese business network? Of course not.
They are resistant because they do not want to lose their cultural heritage along with their cultural language. This is really an act based upon the intrinsic value of standards, rather than their extrinsic value. People do not always do things based on personal gain, especially when cultural heritage is in question. Grewal's argument, while valid in a great deal of cases, can not be a catch-all rule, as he likes to frame it.
Just for thought, the United States is dealing with this exact problem as well, although "English Only" legislation has not made a great deal of headway in Congress.
Thursday, October 21, 2010
see more Lolcats and funny pictures
This week’s session was a broad overview of the concept of networks, and the way they help us connect and form relationships. The first thing that comes to mind is the internet and social networks like Facebook and MySpace that connect people online. However, in many developing nations, there is less access to the internet and more to a mobile network. This technology allows people to be connected through calls and text messaging. In fact that is the idea behind many of the new initiatives in nations like South Africa. One such initiative is the MYMsta by LoveLife. It is a text messaging program that imitates social networking forums, but via cell phones. Teens are able to keeps a profile, connect to others and learn about sexual heath.
I think this is a great example of an informal network, made possible by LoveLife. Young people can get together in a virtual world, with today’s communications technologies. This truely embraces the idea of a network, both as the technology and as a concept. The two are definitely linked; it is possible that a smaller network of teens may be able to form a community without the text message program, but with it, it is much easier to engage in discussion and participate in the community. How we relate has been enabled by technology.
To learn more about LoveLife, visit http://www.lovelife.org.za/media/mymsta.php
Monday, October 11, 2010
In the article of Elihu Katz and Tamar Liebes there are well done comments about the role of viewers as decoders and as active readers. In the article of Koichi Iwabuchi called my attention the remarks about how the decentralizing forces of globalization produce a relative decline of American cultural power and open the way in favor of Brazil, Egypt, Hong Kong and Japan as centers of regional media and cultural centers. Besides, and considering the perspective of the consumer, Mark Deuze write about the consumer of media content becoming a producer and co-creator of content in the fields of journalism, games, marketing and advertising.
By the way, regarding with the comment in one of the articles (Katz, 376-377) about the lack of interest to study the point of view of the consumer, probably explains those simplistic statements that describe the readers, viewers or receivers as “passive consumers” because there is not a given reaction. Perhaps, the lack of reaction show lack of interest or disagreement with the content, or acceptance of the fact that there are not means to face a ‘battle’ on that issue or, even more, that the benefit/cost calculus advises the ‘consumer’ against any reaction about the perspective of the transmitter of the ‘news’. I personally think that in front of the media, the public sphere and the social change there are not spectators but active or passive actors.