Entertainment has never been so accessible or widespread. Every day we are bombarded with messages in many forms: radio ads for the local car dealer, TV ads for the newest mobile phone or computer, billboards for fast food. But some of what we consume may contain educational content, even if we don’t realize it. The article by Singhal and Rogers discussed the wide range of uses for educational entertainment, whether developed locally, as part of a national campaign, or promoting a policy. Many think of educational entertainment as it is used for health campaigns in the third world, but this is a topic that can be applied to a wide range of areas, from reaching people in developing nations, to educating young children about internet safety in the UK, and could be used more even in the US. Cable channels such as the Discovery Network, as well as shows on PBS such as Sesame Street, and Wishbone, were part of my own personal edutainment growing up. But I fear that with the broad range of alternate entertainment options, consumption has fallen with the introduction of mindless television shows on MTV (because, let's face it, unless you're looking on tips how to use a bumpit, there is no real educational value in Jersey Shore).
In our discussion of globalization and the media, we learned that people tend to consume media which they already agree with. Like slipping extra vegetables into the spaghetti sauce, educational entertainment introduces new idea into the minds of the consumers; it’s good for them, but may be better received if they don’t know it’s there. But it is equally important to consider the neutrality of the content. If the material is seen as propaganda or against cultural values there may be some push-back from the public. However, if this is taken into consideration, educational content is also a great way to reach rural areas or illiterate people who may not read materials being distributed. In the study of of the Indian drama Jasoos Vijay, it is important to note that not only the way the educational entertainment was delivered (here, via television), but the content as well. Interviewees enjoyed the Indian cultural content and the dramatic format. When people felt a connection with the show, they continued to watch and therefore continued to learn. This is a great example of using media to change an audience perspective.