Saturday, September 11, 2010

The Evolution of International Communication as a Field of Study

I think is very interesting when Professor Waever mention in his article that cybernetic system model was more sophisticated than the earlier stimulus response model. The cybernetic system he defined as a group of elements –sender, encoder, medium, decoder, receiver and feedback- which are interconnected by communications links and the whole operating as one to reach a goal.

When analyzing the diverse elements of the cybernetic system model I am wondering if could be a good idea to consider the element Receiver as individual on the one hand, and, the public opinion, on the other hand, as the Receiver, defined –meaning the public opinion- as a group of people with beliefs, criteria, opinions, perceptions, etc., about a particular issue in a particular time.

This simplification could be –in fact it is for me- a very useful way to analyze the public opinion ‘point of view’ and her role as an actor -sender or receiver- in any process related with international relations, at the domestic level or the international level.

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